Tourwire is an AI-driven platform that allows artists to plan, book, and promote live events and concert tours. The platform also enables an instant connection between artists, their fans, and venue managers.
The music industry is a complex and challenging field for artists who want to perform live. Organizing live concerts can be difficult and especially daunting for smaller artists or even big artists and their managers.
There are many factors to consider, such as selecting the best country, city, and venue to perform in, determining how many fans are interested in attending the show, exploring available venue options, calculating the expenses involved, validating the probability of success for a concert in a specific city, or organizing the stops of the tour.
Artist manager
Fan
Venue manager
After interviewing some Venue managers, Artists and Fans, we identified many pain points. Most of them are from the Artist and Venue perspective because the way the Fan interacts with events is more consolidated.
Top 3 artists needs:
Top 3 venue managers needs:
Having a better understanding of the product and its pain points, I created a basic flow to validate the hipothesis with the stakeholders.
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Due to the complexity of each persona environment, we decided to create a workflow based on the feature. Example:
